About ADVERTISING

An important part of Miltos Skouras’ work concerns the creation of paintings for advertising.
In the 1980s, commercial communication sought new visual approaches to which important artists from the fields of photography, cinema and visual arts responded; their works would largely determine the aesthetics of that era.
The narrative structure of the compositions and the elements of the transcendental and the unexpected that Realismo Ambientato communicates in his works are the point of convergence of the artist’s work with this particular field.